Best Internet 4 U Info
Welcome to Best Internet 4 U Info!

Internet Articles


The Growing Pains of Search
By Shawn Hickman


Ahh?our fledgling little industry is growing up.

The little search marketing companies are unfurling their new wings and trying to peer over the edge of the nest. Suddenly, VC firms are looking at search marketing technology with stars in their eyes. It`s beginning to seem that a few people are going to make a lot of money in this industry. And we`ve even got internal politics. All signs of an industry that?s finally ready for a run at the main stage.

All of the signs became more apparent at the recent Search Engine Strategies conference in San Jose this month. This event, for right or wrong, has become the regular group therapy session of search. It doesn`t seem to matter where it?s held, you`ll see all the familiar faces at Search Engine Strategies. "If it`s August, this must be San Jose!" We come, we bitch, we share?and then we go home, just to do it all again in a few months.

With each new show, the latest hot topic spreads from table to table at the networking lunchs and cocktail parties. In Chicago (December) it was Google`s Florida Update. In New York (March) it was Yahoo`s unveiling of SiteMatch. And this time, for a change, it didn`t have anything to do with one of the big engines. This time, it was our own little industry and it?s new professional organization (SEMPO) that stirred up conversation along the hallways of the San Jose Conference Center.

Growing Up is Hard to Do

It`s not easy to gain maturity. Lord knows it?s still a struggle for me. As search tries to claw it`s way onto Fortune 500 marketing budgets, the driving forces of the industry still have to figure out where it is they`re driving too. Is search still a cottage industry, a loose amalgam of hundreds of small shops, or is it starting to become big business?

Will search marketing be overseen by internal departments in the biggest companies and advertising agencies? Will the best of the little guys be gobbled up in the next few years, with the rest left to find a niche to survive in, or wither on the vine?

To make prognosticating even more difficult, we still have to wait for the technology to mature before we can see where the industry could go. Something like providing results targeted to geographic locations can have huge implications for us all.

The biggest thing I saw in San Jose was the beginning of a chasm developing in our industry. A handful of more sophisticated and forward thinking search marketers are beginning to really explore what can be done in search. They`re beginning to think research and strategy, rather than linking tactics and meta tag optimization. They?ve refocused their vision to look at the large and emerging picture of search. In their wake, they?re leaving the more traditional firms, usually quite small, who are using tactics from 4 or 5 years ago.

One of the things that has frustrated many about our industry was the lack of differentiation between search marketing firms. Despite the huge spread in prices, we all pretty much said we offered the same things. The minute we started talking to a potential client, we started spouting works like organic optimization, link building, landing pages, bidding strategies and ROI tracking. All of this is relatively unique to our industry and reflects an exclusively tactical approach.

In San Jose, I noticed a few search marketing companies starting to use a different vocabulary. Not new, different. It`s terminology that comes from marketing and is strategy based. We`re beginning to talk about customer profiling, identifying attitudes, the nature of the buying cycles and the role of brand awareness. It`s a new way of speaking aimed at marketers, not webmasters.

My Impression of San Jose

I believe years from now that the 2004 San Jose show will be a milestone in the industry. I think it will mark the beginning of a year that will dramatically alter the nature of the search marketing industry. We will grow up, and that will mean significant pain for many. Search will become much more sophisticated, and the price of entry to play the game may prove to be too expensive for many smaller providers. Alliances will form and total solutions will begin to emerge. Google and Yahoo will have to address the huge amount of time and effort required to manage a large sponsored search campaign. Real money will start to be invested, and made.

And to think, one day I`ll be able to say I was there.

For more information about this article and/or the author visit http://www.searchengineoptimizationworld.com

For more information, news and articles see:

Web Design Harrogate - Web Design Harrogate
...or a new job doing web design harrogatefor some time now and she considers herself really lucky to have found the perfect job. She is obviously very talented at her work and although she would not co...
Visit Web Design Harrogate...

Design Agency Manchester - Design Agency Manchester
...past 2 years and when you first started up in business it was just what you needed to give you an immediate online presence. That was then and this is now, a few years down the line, and the time is ...
Visit Design Agency Manchester...

Clive Roberts - Clive Roberts
...ch used SQL2005 (tables, stored procedures, triggers); Reporting Services for the invoices; Notification service to sent the email; VS.net 2005 for the protocols to add the file to the email and to ge...
Visit Clive Roberts...

Web Design Manchester - Web Design Manchester
... that sales can quickly take an upward spiral. Making your presence felt isn`t always that easy though and a great place to start will be your company`s website. As a startup business you need to get...
Visit Web Design Manchester...

Website Design York - Website Design York
... job in website design York. He has wanted to get into website design Yorkfor a long time but he always felt that no decent firm would look at him because he did not have enough experience. However,...
Visit Website Design York...

Advertising Agency Bristol - Advertising Agency Bristol
...aterials otherwise sales would slump and the business could be in trouble. An effective advertising campaign can work wonders for the health of a company and continued advertising will help to ensure...
Visit Advertising Agency Bristol...

Software Engineer - Software Engineer
...software development, support and management and particularly focuses on a methodical approach to the error-free design and building of software. A Software Engineer will developed software with forma...
Visit Software Engineer...

Website Design Bristol - Website Design Bristol
...pages look or do they lack a certain web presence? Has the site looked the same for the best part of a decade and could you be found guilty of not moving with the times? You could be dong your compan...
Visit Website Design Bristol...


Click For More Detailed Information on:
hot technological to you ::best apple store ::best study to you ::easy technoloical to you ::my science for you

Home  |  About Us  |  Contact Us  |  Articles  |  Special Reports  |  Links  |  Site Map

Copyright © 2003-2010. All Rights Reserved.


Valid CSS!