Many web site owners make the big mistake of trying the "latest" and the "greatest", thinking that they will see the advertised results or at least a high percentage of it. They may see an increase or just as likely see a reduction in their current figures.

When you test and track you can be sure you`ll know the answers to the questions just asked. In Step 2 we discussed how to set up the split test and what to track. Now we`ll look at the different things to test and track.

Step 3 - What To Test For Better Conversion

There are many elements contained in your web site sales copy that can be tested...an overabundance at times! You can even test different groups of elements. It is usually best to start simple and test the most crucial element of your sales copy... The Headline.

1. Your Headline

This one element will break or make your web sales copy... If it doesn`t grab your visitor`s attention, they won`t bother to read any further down the page. Changing one word can phenomenally improve your conversion rate and it can also reduce it. If you only test headlines, you`ll still come out way ahead of the sales conversion game.

2. Pricing

There are times when a higher price will outpace a lower one...if there is perceived value added. Test your market to determine what it`s willing to pay for your information or product.

3. Graphics

Should you put a fancy header graphic on your web sale site or not. Run a test of your sales copy... one without and one with the graphic.

What else can you test? This list will give you some ideas: Guarantee,Payment plan options,Pop ups,Sales copy length, Bullets, Thank you page, Order page, Bonus offers etc.

This is a partial list...the most critical is still the headline. Your testing should start there. Change one word, change the color of the words or of selected words. Try two different headlines or different fonts. The formula from Step 2 will help you find your conversion rates for each variable tested.http://www.mpstrategiesfirm.com

Two common question asked about Step 2 are: "My site has very low traffic, should I still test?" and "With a lower traffic site won`t the results be skewed if you don`t use 50 actions?"

Two excellent questions... Yes by all means you can begin a split test even if own a low traffic site. In fact, test becomes even more important because you want to make the most from that traffic.

You won`t want to miss Step 4 when we reveal the secrets of testing low traffic sites and how to use your test results to increase your conversions.